Surface All Access is a program developed by Microsoft for Surface device users. According to "Destination Iran", Yashar Z. Sany has been a major developer to further broaden the scope of its use and increase long-term customer engagement within Microsoft ecosystem.
In October 2018, Microsoft introduced the Surface All Access program to provide broader access to Surface devices for more customers. This initiative was designed to increase the adoption of Surface devices and strengthen customer loyalty.
Yashar Z. Sany led the team in executing this program, which aimed to change the way customers interacted with Microsoft’s premium devices.
Surface devices
Since the launch of the first Surface device in 2012, Microsoft has continuously positioned the Surface product line as a premium offering in the tech market. Surface devices are known for their sleek design, powerful performance, and unique features like Surface Pen and detachable keyboards.
However, one of Microsoft’s primary challenges was the high price of these devices, as they were marketed as premium products, and the upfront cost was a barrier for many customers.
In response to this issue, Microsoft explored new ways to increase Surface device adoption, realizing that simply introducing new models each year would not be enough.
Thus, Surface All Access was designed to make Surface devices more accessible and drive long-term customer engagement within Microsoft’s ecosystem.
Goals and Features
The goal of Surface All Access was to reduce the high upfront costs by offering flexible payment options.
This program allowed customers to purchase devices such as the Surface Pro, Surface Laptop, and Surface Book through monthly payments, spreading the cost over 18 or 24 months.
Additionally, the Microsoft 365 subscription was included as part of the program, further immersing users in the Microsoft ecosystem.
ey features of the program included:
- Flexible Payment Terms: Monthly payments aligned with the customer’s budget
- Microsoft 365 Subscription: Access to productivity tools as part of the program
- No Upfront Costs: Purchase devices without paying the full amount upfront
- Integration with the Microsoft Ecosystem: Direct connectivity with cloud services and other Microsoft tools
The Program
Yashar Z. Sany played a pivotal role in the successful development and implementation of the program. He developed an integrated strategy to align with Microsoft’s goals and conducted market research and customer behavior analysis to help the team design the right program structure.
He also facilitated cross-functional coordination for the program’s successful rollout and continued to monitor and improve its performance post-launch.
Impact on Sales and Market Penetration
The introduction of Surface All Access led to a significant increase in Surface device sales. By removing upfront costs, the program made devices accessible to individuals who couldn’t afford the high initial payment.
Moreover, the Microsoft 365 subscription, included as part of the program, generated additional revenue for Microsoft and further strengthened its ecosystem. The program successfully attracted new markets, including students, professionals, and small businesses.
Customer Loyalty and Long-Term Impact
One of the primary goals of Surface All Access was to foster long-term customer loyalty. By reducing initial costs and including a Microsoft 365 subscription, the program encouraged customers to stay within the Microsoft ecosystem, increasing the likelihood of future purchases.
Surface All Access made premium Surface devices more accessible to a broader audience. By offering flexible payment terms and including Microsoft 365, the program successfully increased sales, expanded market reach, and strengthened customer loyalty.
A New Beginning, A Path to Success
Yashar Z. Sany has recently launched a podcast where he shares his expertise in marketing and podcasting, offering tips and practical insights in these fields.
Through the founding of the Iranian Podcast (IranianOfTheDay.com), he aims to broadcast the success, proud voice, and inspiring message of Iranians to the world; a voice that carries the message of hope, greatness, and the rich culture of this ancient land.
